What are the benefits of keyword research?

Many businesses understand the important of keyword research but few recognize just how powerful it can be. Keyword research can help your business gain visibility in search engine results pages (SERPs), drive quality traffic to your website, and create a better user experience. Here are some of the main benefits of keyword research:

1. Improved SEO

Performing keyword research is essential for improving your site's SEO. It helps you determine what keywords are most used by your target audience. With that data, you're able to create content and titles that include the most popular search terms for better ranking in SERPs, as well as optimize existing content with those same keywords. Additionally, keyword research also lets you know which keywords have the highest search volumes so you can focus your SEO efforts on those terms to reach more people in various stages of the buyer's journey. Finally, researching related topics lets you identify opportunities for long tail keywords – less popular but often more targeted phrases – that could make a bigger impact on organic traffic.

2. Quality Traffic Featuring relevant keywords on your website enables search engines to properly classify its contents and bring visitors with specific interests right to the page they need or want. As such, keyword research facilitates higher quality website visitors since searching users likely already have an idea of what they're after when they hit search engines — providing them with exactly what they're looking for increases their likelihood of being pleased with the content and performing a desirable action after clicking on it (i.e., completing a conversion).

3. Improved User Experience Finely tuned web content with strong keyword placement reinforces clarity, allowing visitors to quickly find what they're looking for without confusion or frustration A good user experience increases satisfaction which cements loyalty and trust in your brand — two factors that can directly influence potential customers' decisions during their buying journeys.